Fendi was established in 1925, when husband and wife Edoardo and Adele Fendi opened a leather and fur boutique with its own in-house workshop on Via del Plebiscito in the center of Rome. With business thriving, Edoardo and Adele expanded with another shop on Via Piave in 1932. In 1946, the couple,s children began to join the family business, starting with the eldest, Paola, going to work at the age of fifteen. Soon followed Carla, Anna, France and Alda. The biggest move in Fendi's development as a major Italian luxury fashion brand was yet to come: the flagship store

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